Some product strategy lenses on team reorganisation
June 24, 2026
Recently, there’s been talk in my organisation of shaping a new function to own an end-to-end user journey that is currently spread across multiple teams. It’s broadly considered a good option. The problem is clear enough; a slow, fragmented oexperience that’s kind of designed around multiple policies owned by different teams. So users essentially have to navigate the internal org chart as they move through the product. They have to deal with four or five different teams, each owning a different slice, with no single person responsible for how the slices connect.
